Ascent Data Group

Windsor Locks Congregational Church

We created a warm, inviting page with a navigational structure that re-enforces the core values of the church.

We had a few simple goals for the WLCC rennovation:

1. Improve the look & feel - Create a clean, modern design in order to project a more professional image.

2. Improve Editabilty - Make it easy for anyone without knowledge of html to quickly add and update content.

3. Present a consistent Identity & brand-message - Better incorporate the Mission & Core Values into the design as well as creating graphical elements that could be continued into offline materials such as Business Cards and Letterhead.

As you can see, we have dramatically increased the visual appeal of the front page. It is much cleaner and more engaging than the previous layout. We also made a point to incorporate photos of people to provide relatability and a more human element. The layout of the site re-enforces the organizations guiding principles of "Love God, Love Others, and Serve the World". Even the navigation of the site helps you to understand what that message means by providing access to tools to help you live out those values. The front page features a rotating announcements banner which highlights upcoming events and urgent bulletins as well as a handy pop-up calendar allowing users to quickly view events for the next few days. A full calendar view is also avaliable, enabling easy access to all events for a given week.

We integrated the new logo and color scheme into WLCC's business cards as well, connecting them back to the website and creating a more modern look. We continued the new color scheme, design and font selection onto the envelopes as well, creating a black-and-white version for mass mailings, and a color version for smaller distributions.